BERU is an international company of Federal-Mogul with more than 100 years of experience as the after-market and OEM supplier to the automotive industry. We helped them to create a new packaging concept for different product ranges from wiper blades and bulbs to ignition coils and spark plugs, as well as catalog design.

The BERU US and Mexican packaging systems needed to have overall consistency. To resolve the problem, Magika Studios was asked to define the brand’s architecture, naming conventions, and versioning system and to create updated installation instructions.

Magika Studios developed an easy-to-navigate brand architecture that unified the overall portfolio while simplifying the shopping experience and projecting the desired value proposition for each product line.

The resulting strategic solution set the stage for Beru to have a strong brand presence in the US and Mexico markets.