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BERU - Bulbs and Wiper Blades

Packaging Design and Catalogs

BERU is an international company of Federal-Mogul with more than 100 years of experience as the after-market and OEM supplier to the automotive industry. We helped them to create a new packaging concept for different product ranges from wiper blades and bulbs to ignition coils and spark plugs, as well as catalog design.

The BERU US and Mexican packaging systems needed to have overall consistency. To resolve the problem, Magika Studios was asked to define the brand’s architecture, naming conventions, and versioning system and to create updated installation instructions.

Magika Studios developed an easy-to-navigate brand architecture that unified the overall portfolio while simplifying the shopping experience and projecting the desired value proposition for each product line.

The resulting strategic solution set the stage for Beru to have a strong brand presence in the US and Mexico markets.

HELLA - Northern Lights

Packaging Design, Video and 360 Material

HELLA GmbH & Co. KGaA is a globally active, exchange-listed family-run company that develops and produces lighting technology and electronic products for the automotive industry and has access to one of Europe's largest trade organizations for motor vehicle parts and accessories.

We closely work with our customers to produce graphic design and packaging concepts for the US and South American independent automotive market.

For many years we have worked with HELLA on various packaging projects for LED auxiliary lights for drivers. Their product portfolio includes LED light bars, spotlights, and accent lights. Our packaging design transports the user to a world of luxury and adventure through evocative graphics.