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November 15, 2022
For small businesses focused on community and individual customers, this makes social media a powerful platform for connecting directly with an audience to build brand awareness and brand loyalty. Even better, social media is also an effective platform for lead generation.
Nowadays, you may miss out on your brand’s significant benefits if a small business doesn’t have a social media presence. You can gain new customers and engage more insightfully with recurring ones through social media. Social media can be a highly cost-effective and personalized way of reaching your customers while providing valuable insights into your brand.
More customers, new prospects, and leads can be reached with an effective social media presence implemented in a small business marketing plan. Here are some tips and best practices for creating a successful presence on social media to market your brand: