Branding and Identity

The power to build brands in dimensions through integrated campaigns

Generating awareness

Brand Identity, Strategy and Marketing

We hand-craft solutions for each company based on the core principle of driving engagement and direct connection to the brand or campaign concept. Listed below are a few of the basic aspects considered in the brand-building steps.

Building or upgrading your company brand identity

Starts with identifying the area that needs the most attention.

Creating a business name, slogan and brand personality

Develop of messaging strategy

Brand logo design

Creating an integrated system for visual consistency, to look strong and memorable across multiple outlets

Branding Strategy defining specific long-term plan to meet goals and requirements

BRAND iDENTITY

Why invest in brand identity?

Reasons to invest in brand identity

Make it easy for the customer to buy

Compelling brand identity presents your company with an immediately recognizable, distinctive professional image that positions it for success.

Make it easy for the sales force to sell

Strategic brand identity works across diverse audiences and cultures to build awareness and understanding of a company and its strengths.

Make it easy to build brand equity

The goal of all companies is to increase shareholder value. A brand reputation is considered to be one of the most valuable company assets.

Building awareness

Building brand awareness by implementing strategic, purchasing, and media management will contribute to the future success of the company.

Brand Identity

How We Do It

We love taking your vision to reality. Here’s how we work:

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We start by evaluating your existing brand identity.

Building a strong brand requires evaluating your customers, industry, vision, mission, values, brand identity, brand image, and brand (if exist). Also, evaluate existing elements that are poorly defined or no longer valid. Are the brand identity and marketing properly communicate your core identity?

Market research and perform a competitor analysis

After understanding the core brand identity of the company, the next step involves market research and competitor analysis. A long-term branding strategy requires an understanding of your customers and what they want, and their purchasing preferences.

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What makes your brand stand out from the competition?

Your company wants to be easily differentiated from your competitors. Based on the additional analysis, focus can be targeted on having a strong branding but also be identified by your products or if you want to be a brand-led strategy?

Brand identity design and additional assets creation

A brand and its components that define brand identity (colors, typography, shapes, etc.), are created. The graphic design department develops the creative elements that will help to build a brand and bring life to the company’s brand identity. These include logo, website design, product packaging, brochures, and more.

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With the renewal of Packaging Services company brand identity we received more customers calls and online messages". John Sanz / Owner

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