Branding and Identity
The power to build brands in dimension through integrated campaigns
Brand Identity, Strategy and Marketing
We hand-craft solutions for each company based on the core principle of driving engagement and direct connection to the brand or campaign concept. Listed below are a few of the basic aspects considered in the brand-building steps.
Building or upgrading your company brand identity
Starts with identifying the area that needs the most attention.
Creating a business name, slogan and brand personality
Develop of messaging strategy
Brand logo design
Creating an integrated system for visual consistency, to look strong and memorable across multiple outlets
Branding Strategy defining specific long-term plan to meet goals and requirements
Why invest in brand identity?
Make it easy for the customer to buy
Compelling brand identity presents your company with an immediately recognizable, distinctive professional image that positions it for success.
Make it easy for the sales force to sell
Strategic brand identity works across diverse audiences and cultures to build awareness and understanding of a company and its strengths.
Make it easy to build brand equity
The goal of all companies is to increase shareholder value. A brand reputation is considered to be one of the most valuable company assets.
Building awareness
Building brand awareness by implementing strategic, purchasing, and media management will contribute to the future success of the company.
How We Do It
We love taking your vision to reality. Here’s how we work:
01
We start by evaluating your existing brand identity.
Building a strong brand requires evaluating your customers, industry, vision, mission, values, brand identity, brand image, and brand (if exist). Also, evaluate existing elements that are poorly defined or no longer valid. Are the brand identity and marketing properly communicate your core identity?
Market research and perform a competitor analysis
After understanding the core brand identity of the company, the next step involves market research and competitor analysis. A long-term branding strategy requires an understanding of your customers and what they want, and their purchasing preferences.
02
03
What makes your brand stand out from the competition?
Your company wants to be easily differentiated from your competitors. Based on the additional analysis, focus can be targeted on having a strong branding but also be identified by your products or if you want to be a brand-led strategy?
Brand identity design and additional assets creation
A brand and its components that define brand identity (colors, typography, shapes, etc.), are created. The graphic design department develops the creative elements that will help to build a brand and bring life to the company’s brand identity. These include logo, website design, product packaging, brochures, and more.
04
Discover our Packages
For Small Business and Individuals that need online presence to build awareness and trust. Package includes:
- Illustrative or Vector Logo
- Deliverable formats: Web and print ready digital file formats (PDF, PNG, EPS)
- 3 design concepts,
- Up to 2 revisions
- Full transfer of copyright and design ownership.
- Cover image for Facebook page
- Business Card Design
For Small Business that want to outsource most if not all their social media marketing. STANDARD package includes:
- Illustrative or Vector Logo
- Deliverable formats: Web and print ready digital file
formats (PDF, PNG, EPS) - 5 design concepts
- Up to 5 revisions
- Full transfer of copyright and design ownership.
- Cover image for Facebook page
- Stationery package (business card, letterhead, envelope)
- Basic style guide
For mid-size businesses that are ready to accelerate the growth of their online business. Premium package includes:
- Illustrative or Vector Logo
- Deliverable formats: Web and print ready file digital formats (PDF, PNG, EPS)
- 6 design concepts
- Up to 6 revisions
- Full transfer of copyright and design ownership.
- Cover image for Facebook page
- Stationery package (business card, letterhead, envelope)
- Corporate identity manual including basic applications such as flyers and brochures