Plenty of baking business owners focus on producing the best products possible, and there’s nothing wrong with that. Unfortunately, ignoring your brand identity also means neglecting something that could give you a fantastic advantage over your competitors.

For example, a brand identity that portrays your business as being family-friendly will make it easier for parents to choose you to bake for a kid’s birthday party. Or, you might brand yourself as a luxury, high-end bakery business that caters to adults wanting decadent cakes. Your identity will signal potential customers that they are in the right place.
With a cohesive brand identity, it’ll be much easier for you to get your baked goods into the hands of the people who will appreciate them the most.

The SWEET CELESTE® is a specialized bakery. Its main product for the commercial business is macaroons. A macaroon is a type of small circular cake, typically made from ground almonds, coconut, and other nuts or even potato, with sugar, egg white, and sometimes flavorings, food coloring, glace cherries, jam, and chocolate coating.
The logo and its corporate identity guidelines have a hand-made look, with pastel colors to evoke the feminine side of the product with the motto “Love in every bite.”