Logos send messages of all sorts to mixed audiences. They shorten the communication of a complex statement to something simple, clear, and concise. They replace written language when the audience has no time or will to read.
For small businesses focused on community and individual customers, this makes social media a powerful platform for connecting directly with an audience to build brand awareness and brand loyalty. Even better, social media is also an effective platform for lead generation.
The line between the real and digital worlds continues to blur, with these augmented reality creations continuously making waves. Conversely, Virtual reality (VR) can create an immersive customer experience that takes us from an existing reality to a virtual one. It simulates a virtual scenario as if it were real using a helmet, gloves, special glasses, etc.